The release of ENCORE 2022, which aims to combine many music credits into a single, dynamically updated award, has been announced by Muso. AI.
Behind-the-scenes artists can promote their professional accomplishments on streaming and social media channels thanks to ENCORE.
ENCORE displays the top tracks and collaborations, total streams, Shazams, socials, and chart and playlist activity for creators by combining data from Spotify, TikTok, YouTube, SoundCloud, Apple Music, and other sources. Stats for each Muso.AI profile that participants follow or manage can be shared.
Kyran de Keijzer, co-founder and CPO of Muso.AI, explained how the idea for ENCORE first came to him. “We started to see some callouts from our users who wanted to publish their Muso.AI numbers on social media alongside other end-of-year roundups,” he said. That is what motivated us to develop ENCORE.
The company wants to promote broader global engagement in the collection of credits metadata by making metadata communal and shared. Recently, Muso.AI and Digital Music News teamed up to advance that goal.
“We wanted to give every person in any business role a pleasant method to be able to be able to share their career achievements with their friends, family, followers, and coworkers,” said Jay Baumgardner, co-founder, and CEO of Muso. AI.
More than a million credits have been changed and added to the Muso.AI system, according to the business. De Keijzer claims that these credits were not before present on any platform. According to de Keijzer, “they want to see their numbers increase, and they want to share it.” It has been shown to work in generating interest in metadata.
With the launch of ENCORE, users now have access to more creative tools and ways to share insights from their data. According to the company, the socially shareable aspect tells the story of the metadata more dynamically.
Encapsulating potentially hundreds of credits, his complete story of ENCORE also includes a reel of highlights, a recap image that can be downloaded as an Instagram image, and a framed commemorative poster to hang in your studio or office. increase. The framed poster he can order in two different sizes and will be shipped via express mail within the United States. The poster includes the artist’s worldwide streaming numbers, Shazam, how many videos the track is in, and how many views the video has on his social networks. These three ENCORE assets are about to end the metadata store.
Metadata is an unfortunate necessity that accompanies any otherwise exciting musical project.
According to the company, its most important asset, the highlight reel, is what gets people interested in loans. Being able to see the numbers growing within your analytics is what attracts engagement. The video makes data accessible and encourages creative people to participate in the process as metadata evolves into social markup.
ENCORE is only available to Pro subscribers, but until January 20, 2023, users can access it for free during a seven-day trial period.
Muso.AI offers metadata innovation via proprietary AI that enables indexing of all data from streaming and social platforms, allowing users to review data, add music credits, and troubleshoot issues.
Troubleshoot and gain access to analytics, including historical data and daily updated analytics. Muso.AI has a database of over 10 million profiles and 130 million credits and has helped change around 500,000 credits this year. As credits vary and often go unrecognized, ENCORE ensures that artists ultimately get the recognition their verified work deserves. It’s a serious, practical solution to a long-standing industry problem.
Metadata is still an unattractive industry job, but it is an important part of generating revenue and proper credit. De Keijzer doesn’t deny that music metadata is always boring, but he makes a decent argument for how ENCORE is changing the narrative. he said: ENCORE inspires people to take an interest in their data. “
Can ENCORE speed up credit matching and updating and “make metadata fun”?
De Keijzer outlined how the involvement that results from ENCORE translates into concrete advantages for rights holders. De Keijzer stated that when users participate, they repair inaccurate catalogue data. He was speaking about global participation as a technique to foster a culture of caring about credits. It has all the requirements for copyright holders, DSPs, and CMOs. The engagement is advantageous to everyone.
